Course Module 2

Packaging, Marketing & Recruiting Franchise

Packaging, Marketing & Recruiting Investors/Franchisees successfully are fundamental to successfully launching a great franchise/business expansion programme without future challenges. This module will introduce participants best practice approaches to packaging a business proposition to investor/franchisee prospects, promoting the opportunity and selecting ONLY suitable prospects that fit the culture and criteria of the business. This programme includes learning how to manage the franchisor (brand owner) and franchisee (Investor). The franchisor (brand owner) vs franchisee (Investor) relationship is successful based on their understanding of their individual roles and well-structured term of the relationship. In this module, you will learn about your rights as a franchisor (brand owner) and how to structure and manage your relationship with your franchisee (Investor).